Digital Analytics Is Not Dead, It’s Changing (Fast)
Old and new issues facing digital analytics Digital analytics is constantly evolving. While some may choose the catchy title “Analytics is Dead,” which has some truth in it, actually it’s only half-true. Digital analytics undergoes many cycles of rebirth by adapting to an ever-increasingly connected world to help decision-makers make more informed decisions. Data collection […]
Functions in Looker studio: complete guide with examples
What looker studio functions are for ? Like any other BI tool, Looker Studio provide its own functions’ library. Some of them are very handy when you are dealing with large amounts of data that can be grouped into channels, for instance, your traffic can be split into the following three groups social media traffic, […]
How to use blended data in Looker studio (formerly data studio)
Data blending is among the most versatile functionalities added by Looker studio. Previously, combining data sources required exporting it to an Excel sheet (not there is anything wrong with this method), where you can do all sorts of analysis like comparing the spending between Google Ads and Facebook ads based on ROI. The data blending […]
How to use variables in Google Tag Manager (GTM)
What are variables in Google Tag Manager? A simple way to describe variables, is to think of them as buckets where you can store information. The type of data you want to store will dictate what variable you use. For instance, Google Tag Manager has a set of built-in variables to retrieve data like IDs, […]
Simple Guide to Server-side GTM Tracking : Overview And Main Drawbacks
What is server-side tracking? Server side tag might be the perfect solution for the rising concern about user privacy issues, especially for big businesses who deal with very large amounts of data. If you are familiar with GTM dashboard, then you won’t have that much trouble navigating the server-side version. As the name indicates, it’s […]
What makes a good metric? A guide for avoiding false metrics
Tips to Decide what metrics to track There are many things you can track every day about your business, maybe way too many things. As an eCommerce business, for example, you can look at the number of product page views generated each day, or the number “hits”, interactions with your business, but are these metrics […]
The one metric that matters (OMMT): an exhaustive overview
OMMT: what is it? How it came to be? The rise of technology startups in the early 2000s gave rise to the lean startup movement. In his book, Eric Ries talks about the importance of a more agile form of entrepreneurship, focusing on experimentation and being ready to adjust the concept (“iterate”), as you get more […]
How to set up tracking with Google Tag Manager (GA4 example)
Why use Google Tag Manager (GTM)? If you have a website, and you are serious about understanding your users and tracking your metrics, Google Tag Manager is one of the most effective tools for doing just that. With GTM, you can easily set up tags to help you track what users are doing in your […]