Working with the Google Tag In Google Tag Manager (GTM)

Where Did the GA4 Configuration Tag Go? The whole premise of Google Tag Manager is to make tracking easier for people with no technical background. The Google Tag is another leap towards making this process even more seamless. Tracking Before the Google Tag Before, we had to set up multiple configuration tags for each platform. […]
Meta Pixel Tracking with GTM: A Complete Guide

Meta pixel tracking with Google Tag Manager is a powerful way to track various actions and events on your website. By using GTM to implement meta pixel tracking, you can gain insights into how users interact with your website, which can help inform your marketing and optimization strategies. Why set up Meta (Facebook) pixel? If […]
GA4 Ecommerce Tracking with GTM

As we will see in this article, the GA4 ecommerce tracking model has definitely some key differences that distinguish it from its predecessor, namely the use of different parameter and event names. However, the approach to setting up GA ecommerce tracking is more or less the same. Common mistakes when setting up GA4 ecommerce […]
Simple Guide to Server-side GTM Tracking : Overview And Main Drawbacks
What is server-side tracking? Server side tag might be the perfect solution for the rising concern about user privacy issues, especially for big businesses who deal with very large amounts of data. If you are familiar with GTM dashboard, then you won’t have that much trouble navigating the server-side version. As the name indicates, it’s […]
Data layer 101: how to use it for tracking with GTM
What is a data layer ? The data layer, if used properly, can be the most useful data capturing tool in your arsenal. A data layer is a JavaScript object where you store information related to an event (action) you want to track on your website. Let’s say you’re an ecommerce website. You want to […]
How to set up tracking with Google Tag Manager (GA4 example)
Why use Google Tag Manager (GTM)? If you have a website, and you are serious about understanding your users and tracking your metrics, Google Tag Manager is one of the most effective tools for doing just that. With GTM, you can easily set up tags to help you track what users are doing in your […]