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What makes a good metric? A guide for avoiding false metrics

Tips to Decide what metrics to track There are many things you can track every day about your business, maybe way too many things. As an eCommerce business, for example, you can look at the number of product page views generated each day, or the number “hits”, interactions with your business, but are these metrics […]

The one metric that matters (OMMT): an exhaustive overview

OMMT: what is it? How it came to be? The rise of technology startups in the early 2000s gave rise to the lean startup movement. In his book, Eric Ries talks about the importance of a more agile form of entrepreneurship, focusing on experimentation and being ready to adjust the concept (“iterate”), as you get more […]