How to use variables in Google Tag Manager (GTM)
What are variables in Google Tag Manager? A simple way to describe variables, is to think of them as buckets where you can store information. The type of data you want to store will dictate what variable you use. For instance, Google Tag Manager has a set of built-in variables to retrieve data like IDs, […]
How to set up tracking with Google Tag Manager (GA4 example)
Why use Google Tag Manager (GTM)? If you have a website, and you are serious about understanding your users and tracking your metrics, Google Tag Manager is one of the most effective tools for doing just that. With GTM, you can easily set up tags to help you track what users are doing in your […]