Data layer 101: how to use it for tracking with GTM
What is a data layer ? The data layer, if used properly, can be the most useful data capturing tool in your arsenal. A data layer is a JavaScript object where you store information related to an event (action) you want to track on your website. Let’s say you’re an ecommerce website. You want to […]
How to set up tracking with Google Tag Manager (GA4 example)
Why use Google Tag Manager (GTM)? If you have a website, and you are serious about understanding your users and tracking your metrics, Google Tag Manager is one of the most effective tools for doing just that. With GTM, you can easily set up tags to help you track what users are doing in your […]