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Google Analytics & GDPR: GA4 Overview

Disclaimer: This article provides a general overview of the topic. The content is not intended to replace or substitute professional advice. Why Google Analytics is not GDPR-compliant? Not just Google Analytics Google Analytics is not the only company that has compliance issues with The General Data Protection Regulation (GDPR). Many of your favorite tools, such as HubSpot, Meta, […]

GA4 Ecommerce Tracking with GTM

GA4 Ecommerce Tracking

As we will see in this article, the GA4 ecommerce tracking model has definitely some key differences that distinguish it from its predecessor, namely the use of different parameter and event names. However, the approach to setting up GA ecommerce tracking is more or less the same.    Common mistakes when setting up GA4 ecommerce […]

Data layer 101: how to use it for tracking with GTM

What is a data layer ? The data layer, if used properly, can be the most useful data capturing tool in your arsenal. A data layer is a JavaScript object where you store information related to an event (action) you want to track on your website. Let’s say you’re an ecommerce website. You want to […]

How to set up tracking with Google Tag Manager (GA4 example)

Why use Google Tag Manager (GTM)? If you have a website, and you are serious about understanding your users and tracking your metrics, Google Tag Manager is one of the most effective tools for doing just that. With GTM, you can easily set up tags to help you track what users are doing in your […]