How to use variables in Google Tag Manager (GTM)
What are variables in Google Tag Manager? A simple way to describe variables, is to think of them as buckets where you can store information. The type of data you want to store will dictate what variable you use. For instance, Google Tag Manager has a set of built-in variables to retrieve data like IDs, […]
Simple Guide to Server-side GTM Tracking : Overview And Main Drawbacks
What is server-side tracking? Server side tag might be the perfect solution for the rising concern about user privacy issues, especially for big businesses who deal with very large amounts of data. If you are familiar with GTM dashboard, then you won’t have that much trouble navigating the server-side version. As the name indicates, it’s […]
What makes a good metric? A guide for avoiding false metrics
Tips to Decide what metrics to track There are many things you can track every day about your business, maybe way too many things. As an eCommerce business, for example, you can look at the number of product page views generated each day, or the number “hits”, interactions with your business, but are these metrics […]
The one metric that matters (OMMT): an exhaustive overview
OMMT: what is it? How it came to be? The rise of technology startups in the early 2000s gave rise to the lean startup movement. In his book, Eric Ries talks about the importance of a more agile form of entrepreneurship, focusing on experimentation and being ready to adjust the concept (“iterate”), as you get more […]
Data layer 101: how to use it for tracking with GTM
What is a data layer ? The data layer, if used properly, can be the most useful data capturing tool in your arsenal. A data layer is a JavaScript object where you store information related to an event (action) you want to track on your website. Let’s say you’re an ecommerce website. You want to […]
How to set up tracking with Google Tag Manager (GA4 example)
Why use Google Tag Manager (GTM)? If you have a website, and you are serious about understanding your users and tracking your metrics, Google Tag Manager is one of the most effective tools for doing just that. With GTM, you can easily set up tags to help you track what users are doing in your […]