Data Maturity & Selecting Digital Analytics Tools
“I hate GA4 and my clients don’t like it too”. I’ve heard several variations of this statement ever since June 2023, and prospects are not getting brighter for Google Analytics 4 (GA4). This guide will not be a rant about how the GA4 UI sucks and why you should ditch it for another tool. Instead, […]
Working with the Google Tag In Google Tag Manager (GTM)
Where Did the GA4 Configuration Tag Go? The whole premise of Google Tag Manager is to make tracking easier for people with no technical background. The Google Tag is another leap towards making this process even more seamless. Tracking Before the Google Tag Before, we had to set up multiple configuration tags for each platform. […]
Digital Analytics Is Not Dead, It’s Changing (Fast)
Old and new issues facing digital analytics Digital analytics is constantly evolving. While some may choose the catchy title “Analytics is Dead,” which has some truth in it, actually it’s only half-true. Digital analytics undergoes many cycles of rebirth by adapting to an ever-increasingly connected world to help decision-makers make more informed decisions. Data collection […]
Configuring Consent Mode Using Google Tag Manager (GTM)
Consent mode is Google’s solution to strike a balance between keeping advertisers/marketers happy by providing accurate data for analysis and advertising purposes, while giving users some control over how much of their data can be used. Analytics and advertising providers like Google, HubSpot, Meta, and Mailchimp, to name just a few, are constantly updating how […]
Google Analytics & GDPR: GA4 Overview
Disclaimer: This article provides a general overview of the topic. The content is not intended to replace or substitute professional advice. Why Google Analytics is not GDPR-compliant? Not just Google Analytics Google Analytics is not the only company that has compliance issues with The General Data Protection Regulation (GDPR). Many of your favorite tools, such as HubSpot, Meta, […]
Meta Pixel Tracking with GTM: A Complete Guide
Meta pixel tracking with Google Tag Manager is a powerful way to track various actions and events on your website. By using GTM to implement meta pixel tracking, you can gain insights into how users interact with your website, which can help inform your marketing and optimization strategies. Why set up Meta (Facebook) pixel? If […]
GA4 Ecommerce Tracking with GTM
As we will see in this article, the GA4 ecommerce tracking model has definitely some key differences that distinguish it from its predecessor, namely the use of different parameter and event names. However, the approach to setting up GA ecommerce tracking is more or less the same. Common mistakes when setting up GA4 ecommerce […]
IOS Updates & Facebook’s CAPI Explained
IOS 14.5 updates : what has changed ? The iOS updates caused a lot of back and forth discussions on what can be done to mitigate the losses in data tracking accuracy. As many as 90% of iPhone users are choosing to opt out of tracking. Needless to say, this update did have quite devastating effect on […]
Functions in Looker studio: complete guide with examples
What looker studio functions are for ? Like any other BI tool, Looker Studio provide its own functions’ library. Some of them are very handy when you are dealing with large amounts of data that can be grouped into channels, for instance, your traffic can be split into the following three groups social media traffic, […]
How to use blended data in Looker studio (formerly data studio)
Data blending is among the most versatile functionalities added by Looker studio. Previously, combining data sources required exporting it to an Excel sheet (not there is anything wrong with this method), where you can do all sorts of analysis like comparing the spending between Google Ads and Facebook ads based on ROI. The data blending […]