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Data Maturity & Selecting Digital Analytics Tools

“I hate GA4 and my clients don’t like it too”. I’ve heard several variations of this statement ever since June 2023, and prospects are not getting brighter for Google Analytics 4 (GA4). This guide will not be a rant about how the GA4 UI sucks and why you should ditch it for another tool. Instead, […]

Configuring Consent Mode Using Google Tag Manager (GTM)

Consent mode is Google’s solution to strike a balance between keeping advertisers/marketers happy by providing accurate data for analysis and advertising purposes, while giving users some control over how much of their data can be used. Analytics and advertising providers like Google, HubSpot, Meta, and Mailchimp, to name just a few, are constantly updating how […]

IOS Updates & Facebook’s CAPI Explained

IOS 14.5 updates : what has changed ? The iOS updates caused a lot of back and forth discussions on what can be done to mitigate the losses in data tracking accuracy. As many as 90% of iPhone users are choosing to opt out of tracking. Needless to say, this update did have quite  devastating effect on […]