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Digital Analytics Is Not Dead, It’s Changing (Fast)

Digital_Analytics_Is_Not_Dead_It's_Changing_Fast

Old and new issues facing digital analytics Digital analytics is constantly evolving. While some may choose the catchy title “Analytics is Dead,” which has some truth in it, actually it’s only half-true. Digital analytics undergoes many cycles of rebirth by adapting to an ever-increasingly connected world to help decision-makers make more informed decisions. Data collection […]

Meta Pixel Tracking with GTM: A Complete Guide

Meta pixel tracking with GTM

Meta pixel tracking with Google Tag Manager is a powerful way to track various actions and events on your website. By using GTM to implement meta pixel tracking, you can gain insights into how users interact with your website, which can help inform your marketing and optimization strategies. Why set up Meta (Facebook) pixel? If […]

GA4 Ecommerce Tracking with GTM

GA4 Ecommerce Tracking

As we will see in this article, the GA4 ecommerce tracking model has definitely some key differences that distinguish it from its predecessor, namely the use of different parameter and event names. However, the approach to setting up GA ecommerce tracking is more or less the same.    Common mistakes when setting up GA4 ecommerce […]